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Create awareness of America’s Thanksgiving Celebration, and to differentiate the weekend of events from other Thanksgiving parades in the area and nationally. The ultimate goal is to one day rival the Macy’s Thanksgiving Parade in attendance and importance.
Through clear and distinct positioning and advertising, we were able to rejuvenate and brand the ATC events with the development of a new identity and new name – as well as all communications vehicles such as a comprehensive website, Billboards, continuous community communications (i.e., promotions, special events) to signify change and a concentrated, consistent direction.
Branding and Marketing Initiative Elements Include:
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Development of identity and purpose statement |
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Comprehensive and Community Resourceful Website |
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Visitor Guide |
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Branded product for community circulation (shopping bags, mugs, apparel, etc) |
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Streetscape Banners |
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Newspaper Ads (attracting business investors, place to visit) |
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Co-Op Merchant Advertising Program |
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Quarterly Newsletter for Business and Residents |
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Annual Magazine (Hometown Heritage) |
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On-going public relations efforts to keep happenings and news fresh |
www.usathanksgiving.com |
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 ©Copyright 2007 Winspeare Media. All Rights Reserved. |
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